Digital Marketing Services for Australian Businesses

SEO is all about making your website better in Google’s eyes.

What this means is SEO is work on and to your website that earns respect from Google. Respect that wins you more traffic. Think of Google like a middle man.

Someone searches “cosmetic dentist near me” on their mobile phone. Google takes that and looks for the best cosmetic dentist website it can find that also has a dental practice a reasonable distance from you.

But what does Google consider to be a great website?

This is determined by a highly complex, ever changing algorithm that analyses thousands of factors. One of the oldest and still super important factors is how many links your website has coming to it. Years ago, it was the quantity that carried a lot of weight, now it’s the quality of those links. For example a government website or a university linking to you, carries more weight than a neighbours blog. Another factor is the relevance and quality of the written content, do people actually read it, share it, return to it. Then there is the usability, is your website easy to navigate and find information, FAQs, prices, etc. But don’t forget about the technical… have you got too many large chunks of code or plugins, multiple scripts and big images slowing it down? These are just some of the important factors that go into SEO.

An analogy that often helps explain what an SEO team does is to compare it to a racing car pit team. You are the driver of your website and like a race car, your website is in a competition to get to the number 1 podium position at the top of Google. Your SEO team, like your pit crew, helps you get there.

One thing you need to know about SEO is that it takes time. Google will not give your new website a top ranking, no matter how good it is. You still need to earn your spot and prove you are better than the sites above you over a long period of time.

Google wants to see you go round the track a few times before allowing you onto the starting grid. However, If you want fast results, you need Pay Per Click!

Pay Per Click (PPC) advertising has lots of names and is also known as: Search Engine Marketing (SEM), Google Ads, Google AdWords, Performance Media, Paid Media and others. PPC is commonly used and refers to the Ad links at the top of Google and Bing (the two most popular search engines in Australia).

There are so many great things about PPC, like the speed of results, you can be at the top of Google for your most important keyword tomorrow. Then there is the fact you only pay when someone clicks and visits your site. You can also control day of the week and time of day your ads show. You can even choose to have your ad shown for people that are ‘in-market’ meaning, if you’re a cosmetic dentist you can choose to have your ads shown to people who are learning about teeth whitening. Demographic targeting options mean you can select the age, sex and suburbs your ads show in and to.

This is just the tip of the iceberg with Google ads, there is just so much you can do and new features are coming out all the time. Google has the most advanced Artificial Intelligence (AI) in operation and it powers Google Ads to ensure you have the most advanced, well targeted ads running possible. But it’s the speed that is the main benefit.

PPC brings the customers actively looking and ready to purchase straight to you. But what about the customers who may need you but are not thinking about you yet? That’s where Social Media Marketing comes in!

Do you know who your customers are but they don’t know you? You could wait for them to search for your product or service and then attract them to your website with SEO and PPC, or you could get in front of them now with ads on social media.

The ways in which you can design ads for specific people is virtually endless. The art and science of social media advertising is putting the right ad, in front of the right person, at the right time. Facebook & Instagram are the most popular small business social advertising platforms and for good reason, they are incredibly effective and low cost.

We can put ads in front of specific people that are likely to interact with that ad. Using the cosmetic dentist example again, why not put an ad for teeth whitening in front of someone who recently got engaged, someone who you know has an important event they want to look their best for? The possibilities are endless, holiday care programs aimed at parents who work, just before holidays.

Your V8 mechanical servicing deals in front of people who live in 5kms of your workshop who have an interest in V8’s? These are simple examples and the advanced targeting and ad creation is extremely powerful.