Search Engine Optimisation
What is SEO?
SEO (or Search Engine Optimisation) is a combination of on-page, off-page, holistic and technical techniques combined with one another to make a website more favourable to search engines in order to increase search engine rankings as well as the quantity and quality of traffic.
How does SEO work?
SEO works through two factors, onsite and offsite, to get your web page seen by search engine result pages (SERPs). Onsite factors are based on your content and website structure and can be increased by optimising the content on your website to include keywords that users are searching for. Offsite factors relate to how your website is referred to from other online sources through the development of good digital relationships and having quality links.
Does SEO work?
Yes SEO absolutely does work. It has been proven time and time again by industry players such as Moz, Search Engine Land, and Robbie Richards. By implementing current practices to the highest standard for search engines, SEO can be very beneficial to search engine rankings, traffic numbers and ultimately, conversions.
What is local SEO?
Local SEO is focused on providing results that are relevant to a searcher based on their current location, and is a very targeted online marketing approach for this reason. Local SEO gathers local business information from directories such as Yelp, Yellow Pages, Google My Business and Bing Places and better positions your business on search engines and other digital marketing platforms so you’re more likely seen by potential customers.
How long does SEO take?
There are a lot of variables that play into how quickly you will see results after implementing SEO, however most websites tend to see results in 4 to 6 months. It is important to remember that this time frame is when you are likely to start seeing results, however, SEO results continue to grow overtime and there is no real number that can be placed on this.
What are keywords?
Terms or phrases that people search for in search engine sites to try and find a website. It is important to include keywords that people are searching for in your site content as they can help visitors, potential customers and search engines understand the purpose of your page.
What is metadata?
Data that provides information about other data. Meta data is typically a resource for discovery and identification and can include elements such as titles, descriptions and keywords. Meta titles and descriptions are important for SEO as they help with discoverability in search engines and provide users with quick information on what the site is about before they visit it.
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