How the Digital Marketing services work together
Let’s say you are a Seafood restaurant and you offer dine-in, take-away, delivery via Uber Eats. First, we’d set up Google My Business properly with great photos and correct opening hours and contact info. We’d upload your menu and sync it with online ordering directly from Google. Then we would make sure your location settings were correct and work with you to improve your GMB listing with positive reviews.
Next step is updating your Facebook business page with all the relevant information from Google My Business and start working with you populating your page with relevant content. Then we look at your website and what needs to be added/upgraded. If a new site is needed we have two options, a Landing Page or a referral to a web development partner who can also sync with Open Table or other online booking systems.
Once these fundamentals are in place, we can start attracting new customers to the fish n chip shop with PPC that sends people direct to your website when they search a variety of relevant ways such as: fish n chips near me, fish and chips delivery, fish & chips dine in, healthy pan fried barramundi meals with greek salad near me, and so on. These searchers can be brought directly to your website and you can bid more for the dine in searches for take away and control when your ads show. Controlling the PPC bidding means you can pick and choose your customers. Want more dine-ins? You can bid more aggressively 5kms around your location to make the most of the ‘restaurant near me’ searches. Alternatively maybe your Tuesday night trade needs a boost, you put ads in front of people on Facebook offering easy delivery in the specific suburbs you want to deliver to.