Digital Marketing For Education Industries

Digital marketing for Education providers is unique. It requires care and skill to execute the most successful strategy. Finding and attracting overprotective parents of babies for early childhood is different to the education outcome focused parents of private high schools; which is very different again to the adult deciding after a painful Christmas to reskill and start the new year with a new career. Tailoring your strategy to the audience and talking to their emotional needs and wants, requires a carefully researched and delicate approach.

Every education website needs high quality SEO. The website user experience is paramount. A parent will often take a lot of time researching multiple websites, so yours must be easy and intuitive with relevant, well written, and filled with images, graphics, videos, and strong call to actions. It’s also gotta be fast to load! Your social media advertising must be on point dropping a mix of content that speaks to different parents needs at different times. Finally, Google Ads will ensure you’re attracting the most ready to convert people, who at the end of their research are ready to make a decision. A mix of all 3 digital marketing services perfectly balanced to attract, nurture and convert users is critical to Education advertising success.

Let’s look at an example: A father is looking for a high school for his son.

He wants somewhere within his area and knows of two good schools but wants to review all the private school options within a 10km radius. He searches “Private High Schools near me”. At the top of Google are 4 websites above the map results, and he clicks all 4. One of those schools has an easy to use website and he finds great photos of the Schools co-curricular activities, he likes the focus on sport, checks the school fees page and moves on to his next website.

That first site occasionally puts ads of the sports he was looking at in banners of websites he visits for the next few weeks. The School also finds him on Facebook and delivers an ad in his news feed inviting him to like their page. He does and for the next few months he receives interesting posts, including specific posts about the upcoming open day. Finally, ready to talk to the school he goes to the Facebook page and starts a chat via Facebook Messenger.

This is PPC, Display Remarketing, and Social Media Advertising and Social Media Marketing all working together.