How the Digital Marketing services work together
Let’s look at an example: A father is looking for a high school for his son.
He wants somewhere within his area and knows of two good schools but wants to review all the private school options within a 10km radius. He searches “Private High Schools near me”. At the top of Google are 4 websites above the map results, and he clicks all 4. One of those schools has an easy to use website and he finds great photos of the Schools co-curricular activities, he likes the focus on sport, checks the school fees page and moves on to his next website.
That first site occasionally puts ads of the sports he was looking at in banners of websites he visits for the next few weeks. The School also finds him on Facebook and delivers an ad in his news feed inviting him to like their page. He does and for the next few months he receives interesting posts, including specific posts about the upcoming open day. Finally, ready to talk to the school he goes to the Facebook page and starts a chat via Facebook Messenger.
This is PPC, Display Remarketing, and Social Media Advertising and Social Media Marketing all working together.