Health Sector Digital Marketing Experts

Our founders have been helping Australian dentists, podiatrists, osteopathics, optometrists, chiropractors and general practitioners get more clients through their doors for nearly 20 years. We understand your potential clients online behaviour and how to attract them to your business. We also get that you are busy within the practice during the day and don’t have much time for admin work in the afternoon or evenings. That’s why we not only make sure we get results but that we make the whole process easy, so you focus on the important things.

Like you, every business wants to be at the top of Google with SEO, which is important in an overall digital marketing strategy, however, there are other options that your business can utilise to get amazing results from targeted suburb specific PPC and Social Media Ads. Your website could be at the top of Google for “Podiatrist Near Me, Best Dentist Noosa, Bondi GP etc” tomorrow, and only showing ads to people in the areas your practices are located. Want to target specific services like “Teeth Cleaning, Medical Certificate, Remedial Massage” no worries!

Imagine you’re at home and have decided it might be time to go for a dental check up. You see ads all the time, get cold called and not sure where to turn. So you go to Google and search “best dentist near me” immediately you see 4 prominent ads. You click “John Smith Dentistry” at the top and then click the website link and immediately land on a beautiful, fast loading, easy to understand website, all about John Smith and his experience in the field of dentistry. And he’s in your suburb. You’re not quite ready to book in yet, so you keep searching.

After visiting a bunch of websites, you realise (like most people) how daunting a visit to the dentist is. So you go away and think about it.

A couple of days later you see an ad on Instagram for “John Smith Dentistry” and remember that very first website you clicked. It was the easiest to understand and brings back a positive memory. But you’re not in the mood to think about your oral health right now, so you go back to Instagram.

Next weekend you decide it’s time to get your Teeth sorted and it’s time to talk to people. You search “Best dentist near me” and then bang, you see “John Smith Dentistry” right at the top of Google but this time he’s offering a discount on checkups! And that’s enough for you to decide to give them a call, as you’re on your mobile you see a clickable phone number in the ad and hit it.

This is an example of PPC & SMM and elements like remarketing lists for search ads and call out extensions working together to get you a lead.