How the Digital Marketing services work together.
Let’s say you’ve launched a fashion label that sells dresses. Specifically, designer, cotton dresses for around $700 each. Your desired customer is female, 25-35, earring over $100K a year. You introduce your dresses to her via Instagram and they get some clicks, awareness builds. Over the next few weeks, you show dresses to her as she wanders around the internet and visits different websites with banner ads showing your collections. Occasionally, she sees your ads on Facebook too, sliding through collections curated for her taste. Finally, Spring Racing is coming up and she searches Google for ‘Cotton Spring Racing Dresses’ . Your latest dress is at the top of Google with a beautiful photo and price showing. She clicks and ends up on a familiar website and feels confident and at ease to finally purchase your dress.
This is an example of how ads on Instagram, the Google Display network, Facebook and Google Shopping all come together converting a customer on a well SEO optimised site for a sale.