Multi Channel Marketing: Should You Use Google Ads & Social Media Ads At The Same Time?

  • Posted on February 25, 2024
  • by Sophie Baird
A multi channel marketing strategy is game changing. In this post, we explore exactly how you can leverage Google Ads and social media ads simultaneously to benefit each other and your overall business.
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2024 Social Media Trends

  • Posted on January 17, 2024
  • by Springboard Digital
If you want to broaden your social media audience, grow your business, and hit specific goals in 2024, these 5 social media trends are certainly worth following. Tap to read.
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5 Digital Marketing Trends To Jump On In 2024

  • Posted on January 15, 2024
  • by Sophie Baird
What are the groundbreaking top digital marketing trends shaping 2024? This article zeroes in on the top five trends set to redefine the digital marketing landscape this year.
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Key 2024 Marketing Dates

  • Posted on January 9, 2024
  • by Sophie Baird
Ready to map out your year? From traditional dates like Black Friday, to hidden gems like International Coffee Day, this guide is packed to the brim with key 2024 marketing dates you need in your calendar.
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Lord Mayor’s Women in Business Grant 2023: Everything You Need To Know

  • Posted on October 11, 2023
  • by Sophie Baird
The Lord Mayor’s Women in Business Grant is back! In this blog post we’ll recap everything you need to know, including eligibility criteria and what the grant fund can be used for. We’ll also provide examples of the digital marketing services and support you can receive that are covered by the grant.
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Maximise Your Black Friday Google Ads Performance in 2023

  • Posted on October 6, 2023
  • by Christina Simonoski
Black Friday is looming, so if you're not prepped to dominate your Google Ads performance, you’re going to miss a huge sales opportunity. Here are our expert tips to maximise your Black Friday Google Ads Performance this year.
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10 Black Friday & Cyber Monday Marketing Tips

  • Posted on September 11, 2023
  • by Sophie Baird
Black Friday and Cyber Monday aren't just any old sales events — they're the most noteworthy sales events of the year. In this blog post, we unpack our top 10 Black Friday and Cyber Monday (BFCM) marketing tips that will help you revolutionise your holiday strategy.
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How Early Should You Start Black Friday Marketing?

  • Posted on August 23, 2023
  • by Sophie Baird
In the fiercely competitive world of Black Friday promotions, brands that initiate their marketing strategies early stand a better chance of reaching their target audience and generating engagement that leads to sales. Learn more here.
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How To Prevent Spam On Instagram Posts

  • Posted on August 22, 2023
  • by Sophie Baird
Ready to shield your Instagram account from pesky spammers? Follow this step-by-step guide for reducing spam on your Instagram posts.
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5 of the Best Free Digital Tools for Businesses

  • Posted on August 17, 2023
  • by Sophie Baird
Digital tools are every business owner’s best friend, but it's not fun when they come with huge price tags. Check out these 5 free tools to get all the benefits without breaking the bank.
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How To Build Brand Loyalty as a Small Business

  • Posted on July 17, 2023
  • by Sophie Baird
A passionate and dedicated customer following can be a game-changer for small businesses, propelling them to new heights in more ways than one. In this blog post, we provide six main tips to help you forge deep connections with your customers and transform them into brand advocates.
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Should You Hire a Digital Marketing Agency or Freelancer?

  • Posted on June 13, 2023
  • by Sophie Baird
The question of whether to hire a digital marketing agency or freelancer to handle your marketing is a crucial one. Here we unpack the advantages and considerations of both to help you make an informed decision.
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5 Key Differences Between Google Analytics 4 and Universal Analytics

  • Posted on May 18, 2023
  • by Springboard Digital
There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4), and it's easy to get overwhelmed by the chatter. Here are the 5 key differences our digital marketing experts say you need to know.
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Data Discrepancies: Why Cross-Platform Marketing Data Doesn’t Always Match

  • Posted on April 27, 2023
  • by Sophie Baird
Scratching your head about why your Google Analytics data doesn't match other platforms, like Meta Ads or Shopify? Our digital marketing experts explain why that occurs and why it's okay here.
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How To Optimise Your Landing Page For Google Ads: Best Practice, Tips & Tricks

  • Posted on April 3, 2023
  • by Sophie Baird
Simply getting people to click on your Google Ads isn't enough! By optimising your landing page to convert traffic into valuable leads or sales, you'll increase the performance of your Google Ads and hit your ROI goals.
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5 Digital Marketing Mistakes to Avoid in 2023

  • Posted on January 16, 2023
  • by Sophie Baird
The digital marketing landscape is ever-evolving and it’s tough to keep up! Our digital marketing experts recommend avoiding these 5 common digital marketing mistakes like the plague. Tap to read.
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Letter From Our CEO & 2022 Wrap Up

  • Posted on January 11, 2023
  • by John Kennedy
As we step into the new year, our CEO John Kennedy reflects on 2022 and what's in store for 2023. Tap to read.
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Key 2023 Marketing Dates

  • Posted on December 21, 2022
  • by Sophie Baird
Get the year off to a flying start with this ultimate 2023 marketing calendar. Trust us, this one goes past the basics! Tap to view.
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5 SEO Holiday Marketing Tips For eCommerce Businesses

  • Posted on November 15, 2022
  • by Springboard Digital
Want to drive quality traffic and encourage conversions this holiday season? Check out our top 5 SEO holiday marketing tips for eCommerce brands here.
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How Does iOS16 Impact Digital Businesses?

  • Posted on October 14, 2022
  • by Springboard Digital
iOS16 - Apple's latest software update - is officially out. Although it doesn't have as great an impact on marketers as iOS14 did, it's still important to understand what it means for your digital strategy. Learn more here.
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The Ultimate Guide to Performance Max Campaigns

  • Posted on August 11, 2022
  • by Sophie Baird
If you want to learn everything about Performance Max - Google Ads’ new campaign type - you’re in the right place. Tap to learn how Performance Max works, when to use it, key features, pros & cons, and our expert take.
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How Does Inflation Affect Digital Marketing?

  • Posted on July 14, 2022
  • by Sophie Baird
As inflation changes consumer behaviours worldwide, your digital marketing is more important than ever. Read here for info and insights to help you stay informed, and tips to keep your business thriving online.
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Google Analytics 4… What Now?

  • Posted on July 8, 2022
  • by Sophie Baird
Google Analytics 4 is the newest version of Google Analytics. So, now your digital agency has set it up, what should you do? Learn here.
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Springboard Digital is Growing… Fast!

  • Posted on June 14, 2022
  • by Sophie Baird
We’re so excited to share that our wonderful team is continuing to grow, with three new members joining Springboard Digital in the past month! Get to know them here.
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Google My Business is Being Absorbed by Google Maps

  • Posted on June 7, 2022
  • by Springboard Digital
Google My Business is now called Google Business Profile and managed via Google Maps. Learn how to navigate the July 2022 updates here.
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Government Assistance For Small Businesses

  • Posted on May 23, 2022
  • by Sophie Baird
There’s an abundance of government assistance out there for small to medium businesses. We've compiled upcoming grants & payments your business may be eligible for.
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What Are Core Web Vitals & Why Are They Important?

  • Posted on April 7, 2022
  • by Sophie Baird
Core Web Vitals are three important measurements of your website’s user experience and are crucial for SEO. Learn why Core Web Vitals are important, and how to test and improve yours, here.
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What Is Google Ads & How Does It Work?

  • Posted on March 31, 2022
  • by Springboard Digital
A strong Google presence is essential for all businesses, big and small. So, how does advertising on Google actually work, and why is it important to differentiate from your competitors to achieve your online goals? Let’s dive in.
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How To Improve Your Digital Strategy

  • Posted on January 19, 2022
  • by Sophie Baird
Improving your digital marketing strategy is easier said than done. To help you achieve the results you want, we’ve compiled our top, easy tips. Read more here.
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2022 Digital Marketing Trends For Small Businesses

  • Posted on December 23, 2021
  • by Sophie Baird
We’ve compiled the top 5 digital marketing trends for 2022 relevant for small businesses. Read on to inform your new year digital strategy and set up for success!
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Plan Ahead For 2022 With Our eCommerce Calendar

  • Posted on December 21, 2021
  • by Catherine Butt
To help you stay on the ball in 2022, we've compiled the ultimate ecommerce calendar that includes every major Australian holiday and eCommerce event this year. Tap to read!
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Everything You Need to Know About the Lord Mayor’s Women in Business Grant 2021

  • Posted on November 2, 2021
  • by Catherine Butt
In this article, we’ll help you determine whether you’re eligible for the Women in Business Grant, recap what can be funded, and provide examples of what kind of digital marketing services and support you can get for $5k based on your business needs.
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10 Things To Check Before Launching Your Website

  • Posted on October 28, 2021
  • by Sophie Baird
Launching a website is exciting and stressful. No matter how experienced you are, there’s always things that can go wrong or be improved. Use this checklist to achieve peace of mind before you launch.
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Google’s Title Tag Update 2021

  • Posted on September 23, 2021
  • by Sophie Baird
Google recently announced their new web page title generation system. Here's how it affects your SEO.
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Marketing Your Business In The Age Of Automation

  • Posted on September 17, 2021
  • by Sophie Baird
Some welcome automation and machine learning, while others fear it. So, what do they actually mean, when did they begin, how do they apply to digital marketing, and what does the future hold?
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The Aftermath Of Apple’s iOS14 Update & The Impact On Digital Marketers

  • Posted on August 27, 2021
  • by Catherine Butt
Now that we’re a few months on from Apple's iOS14 update, let’s take a look at how it's impacted digital marketers, what’s coming next, and how we can prepare for the future.
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What Is Content Creation In Digital Marketing?

  • Posted on August 13, 2021
  • by Sophie Baird
Let's dive into all things content: why it's important for your digital marketing strategy, different types, how to use it to target different stages of the marketing funnel and more. Read on here!
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The Ultimate Guide To Google Business Profiles

  • Posted on July 30, 2021
  • by Sophie Baird
Every business, small or large, should have a Google Business Profile - it’s an essential marketing tool which helps convert high-intent customers into sales or leads. Learn all about GBP here.
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How To Increase Your Website Traffic

  • Posted on May 17, 2021
  • by Sophie Baird
In an increasingly digitised world, having a website is crucial for connecting with potential customers. Websites hold endless opportunities - learn how to make the most of yours here!
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Our Top 5 Tips For Creating A Great Landing Page

  • Posted on April 6, 2021
  • by Sophie Baird
These top 5 tips for creating a great landing page will help generate real value for your business - check it out here!
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How To Build Your Business For Free Using Organic Social Media

  • Posted on March 23, 2021
  • by Sophie Baird
1 in 3 internet users use social media platforms like Instagram & Facebook to discover more about businesses or brands. Read on to learn how to get the most out of your social platforms!
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How Voice Search Is Changing SEO

  • Posted on February 25, 2021
  • by John Kennedy
In 2020, 50% of internet searches were performed with a voice command. Learn how this could impact your SEO here!
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Google vs Government

  • Posted on February 5, 2021
  • by Matt Cooper
Google and the Australian Government are in serious disagreement over a new law, soon to be voted on. Basically, the Government wants to force Google to pay news publishers for links to their news articles. Learn all about it here!
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How To Market Your Small Business Effectively

  • Posted on January 27, 2021
  • by Catherine Butt
As any entrepreneur knows, effective marketing is essential to running a successful business. Here are our top marketing tips for small businesses.
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How To Allocate Budget For Digital Marketing

  • Posted on January 14, 2021
  • by John Kennedy
Digital Marketing is arguably the most effective way for businesses to reach customers in today’s online world, but it can be hard for small businesses to allocate budget. Learn more here!
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How To Write SEO Friendly Content In 2021

  • Posted on January 3, 2021
  • by John Kennedy
SEO is commonly regarded as one of the most powerful marketing channels for its cost-effectiveness, so optimising yours is important for findability. Learn more here!
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How SEO & PPC Work Together

  • Posted on December 9, 2020
  • by Springboard Digital
Let's explore how Search Engine Optimisation and Pay Per Click Advertising work together to get you the best results from your digital marketing. Read more here!
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How To Choose The Right Digital Marketing Agency For Your Business

  • Posted on November 17, 2020
  • by Catherine Butt
With 22.3 million Australians using the internet in 2020, there’s no better place to advertise than the digital world. There are loads of agencies out there, how how do you choose the right one? Learn here.
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Facebook Offers COVID-19 Grant for Small Businesses

  • Posted on September 16, 2020
  • by Catherine Butt
Earlier today, Facebook opened applications for their Small Business Grants Programme, an initiative that aims to help small businesses that have been impacted by COVID-19. Learn about it here!
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Our Origin Story – How Springboard Digital Came To Be

  • Posted on July 1, 2020
  • by Springboard Digital
Springboard Digital is an affordable, high-quality digital marketing agency that specialises in small to medium businesses with smaller budgets. We are proud to offer a hybrid of the best digital talent, most advanced technology and most competitive prices. Learn about our history here!
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