As we usher in 2024, savvy marketers understand the significance of aligning their campaigns with the rhythm of the calendar year. Key marketing dates act as signposts, guiding both consumers and brands through a journey filled with opportunities to connect, engage, and transact.
Being well-prepared for these pivotal moments is not just beneficial—it’s essential. Without timely preparation, you could risk being overshadowed by competitors, missing out on substantial revenue potential, or diluting your brand message in the noise of the marketplace.
However, it’s not just about jumping on every date that pops up in the marketing calendar. You must be selective, choosing moments that truly resonate with your brand ethos and audience. Not every date will be pertinent to your brand, so discernment is key.
Depending on the scale and complexity of your campaigns, you should begin the planning process 3-6 months in advance. This ensures ample time for research, strategy development, content creation, and testing.
Alongside the traditional milestones, such as Mother’s Day and Black Friday, we’ve also included bonus dates like International Coffee Day (the most important day of the year) that could be golden opportunities for seasonal campaigns.
Ready to map out your year? Let’s dive in.
Q1 2024 Marketing Dates (January, February, March)
| Date | Event |
|---|---|
| January Month-Long | Back-to-school sales; dry January |
| January 1 | New Year’s Day |
| January 7 | Golden Globe Awards |
| January 15-28 | Australian Open |
| January 26 | Australia Day |
| January 27 | Triple J Hottest 100 Announced |
| February 4 | Grammy Awards |
| February 10 | Lunar New Year |
| February 11 | Super Bowl |
| February 13 | Galentine’s Day |
| February 14 | Valentine’s Day; Ash Wednesday |
| February 17 | Random Act of Kindness Day |
| March 2 | Sydney Mardi Gras |
| March 8 | International Women’s Day |
| March 9 – April 8 | Ramadan |
| March 10 | Oscar Academy Awards |
| March 11 | Labour Day (Vic); Canberra Day |
| March 17 | St Patrick’s Day |
| March 18 | Global Recycling Day |
| March 21 | Harmony Day |
| March 21 – 24 | Australian F1 Grand Prix |
| March 29 | Good Friday |
| March 31 | Easter Sunday |
| TBC | Afterpay Day |
Q2 2024 Marketing Dates (April, May, June)
| Date | Event |
|---|---|
| April 1 | Easter Monday; April Fools Day |
| April 22 | Earth Day |
| April 23 | World Book Day |
| April 25 | ANZAC Day |
| May 4 | Star Wars Day |
| May 6 | Labour Day (QLD, NT) |
| May 9-13 | Australian Fashion Week |
| May 11 | Eurovision Grand Final |
| May 12 | Mother’s Day |
| May 17 | World Baking Day |
| May 27 | Reconciliation Day |
| June Month-Long | End of Financial Year (EOFY) Sales |
| June 1 | First day of Winter |
| June 3 | Western Australia (WA) Day |
| June 5 | World Environment Day |
| June 10 | King’s Birthday Public Holiday (Vic, Tas, NSW, NT, SA) |
Q3 2024 Marketing Dates (July, August, September)
| Date | Event |
|---|---|
| July 4-11 | NAIDOC Week |
| July 7 | World Chocolate Day |
| July 26 | Start of the Paris 2024 Olympics |
| August 8 | International Cat Day |
| August 11 | Paris 2024 Olympics ends |
| August 26 | International Dog Day |
| August 28 | Start of the Paris 2024 Paralympics |
| September 1 | First day of Spring; Father’s Day |
| September 8 | Paris 2024 Paralympics ends |
| September 12 | R U Okay? Day |
| September 23 | King’s Birthday Public Holiday (WA) |
| September 27 | Friday before the AFL Grand Final (Vic) (TBC) |
| September 28 | AFL Grand Final |
Q4 2024 Marketing Dates (October, November, December)
| Date | Event |
|---|---|
| October 1 | International Coffee Day |
| October 5 | World Teachers’ Day |
| October 7 | King’s Birthday Public Holiday (QLD) |
| October 10 | World Mental Health Day |
| October 31 | Halloween |
| November Month-Long | Mo-vember |
| November 5 | US Presidential Election |
| TBC | Click Frenzy |
| November 11 | Remembrance Day |
| November 28 | Thanksgiving |
| November 29 | Black Friday |
| December 1 | First day of Summer |
| December 2 | Cyber Monday |
| December 25 | Christmas Day |
| December 26 | Boxing Day |
| December 31 | New Year’s Eve |
That’s All, Folks
There you have it. Here’s to a year of impactful, marketing success.
If you’re ready to uplift your digital marketing in 2024, explore our SEO, Google Ads, and Social Media Marketing plans to see what’s right for your business.
We also recommend checking out our case studies to learn more about the industries we work with and how we could work together.
Of course, the easiest way to get started is to say hi! Contact our Client Service Team here – we can’t wait to hear from you.
Until next time,
The Digital Marketing Team at Springboard Digital.