We’ve said it once and we’ll say it again… organisation is key! More specifically, organisation is key for keeping up with the industry, hitting your business goals, reducing stress, and feeling super proud of your achievements this time next year. What’s not to love?
So, to help you get off on the right foot in 2023, we’ve compiled a master list of key dates to factor into your marketing and overall business strategy.
Some quick tips before we start:
- Take note. Literally put these dates into your business calendar.
- Awareness. Even if you aren’t participating in a certain holiday or sale event, it’s important to be hyper aware of your industry’s landscape to stay relevant and avoid poor timing with unrelated marketing.
- Strategy. These dates should dictate your broader business strategy. If you have a new ‘sustainable’ range launching this year, consider dropping it on Earth Day to leverage awareness and engagement. Consider creating product bundles or discounts for Mother’s Day, or even put your public relations hat on to earn some press leading up to the AFL Grand Final or Valentine’s Day.
- Authenticity. If a certain holiday or sale event doesn’t align with your business, that’s okay! It isn’t necessary to do it all, and could even be less effective for you in the long run. You do you.
Calendars at the ready? Let’s dive into it.
Q1 2023 Marketing Dates (January, February, March)
1st January – New Year’s Day
22nd January – Chinese/Lunar New Year (Year of the rabbit)
26th January – Australia Day
28th January – Triple J Hottest 100 Announced
January Month Long – Dry January
13th February – Galentine’s Day
14th February – Valentine’s Day
17th February – 5th March – WorldPride Mardi Gras
22nd February – Ash Wednesday
1st March – First day of Autumn
6th March – Labour Day (WA)
8th March – International Women’s Day
13th March – Labour Day (Vic)
13th March – Adelaide Cup (SA)
13th March – Canberra Day (ACT)
17th March – St Patrick’s Day
21st March – Harmony Day
22nd March – 20th April – Ramadan
Q2 2023 Marketing Dates(April, May, June)
1st April – April Fools Day
7th April – Good Friday
9th April – Easter Sunday
10th April – Easter monday
22nd April – Earth Day
25th April – ANZAC Day
27th April – R U OK? Day
1st May – Labour Day (QLD)
1st May – May Day (NT)
6th May – Coronation of King Charles III
14th May – Mother’s Day
29th May – Reconciliation Day (ACT)
1st June – First day of Winter
5th June – Western Australia Day (WA)
12th June – King’s Birthday (Excl. QLD)
June Month Long – EOFY Sales
Q3 2023 Marketing Dates (July, August, September)
2nd July – 9th July – NAIDOC Week
7th July – World Chocolate Day
7th August – Bank Holiday (NSW)
8th August – International Cat Day
26th August – International Dog Day
1st September – First day of Spring
3rd September – Father’s Day
25th September – King’s Birthday (WA)
29th September – Friday before the AFL Grand Final (Vic)
30th September – AFL Grand Final
Q4 2023 Marketing Dates (October, November, December)
1st October – International Coffee Day
2nd October – King’s Birthday Holiday (QLD)
10th October – World Mental Health Day
31st October – Halloween
7th November – Melbourne Cup
TBC – Click Frenzy
11th November – Remembrance Day
23rd November – Thanksgiving
24th November – Black Friday
27th November – Cyber Monday
November Month Long – Movember
1st December – First Day of Summer
25th December – Christmas Day
26th December – Boxing Day
31st December – New Year’s Eve
Keen to Elevate Your Marketing in 2023?
How strange… you happen to be in the perfect place! We’re a digital marketing agency obsessed with helping small-medium businesses compete online.
Above all else, we value putting people first and making big things happen for our clients. We service a huge range of industries (we’re talking jewellery to construction to hospitality to health), so are experts at tailoring the best marketing strategy for your business. After all, you’re one of a kind.
If you found this article helpful, be sure to share it with your friends and followers so they can get organised too.
Until next time,
The Springboard Digital team