How the Digital Marketing services work together
It doesn’t matter what business you are in, your customers are searching for you and researching your product/service online. If you are a Lawyer, Accountant, Cleaner, or Pine Pallet Maker there are specific searches happening for your area of expertise on Google right now. We help link your most profitable customer to your website and then, most importantly, get them to make an enquiry. Using these industries as an example, your customer might search: “divorce process, registered BAS agent, hardwood floor buffer, or export quality heat treated panels”. It’s our job to find the most relevant and important searches happening for your business and ensure your website speaks directly to their search. The Family Lawyer needs a web page on the ‘divorce process’, the Accountant needs a page on ‘BAS’, the Cleaner needs a page on how they ‘buff out stains on hardwood floors’ and the Pallet maker needs to showcase their quality heat treating, export quality, pallet making process. This is all part of SEO and lays the sound foundations for all your other digital marketing.
On these foundations we can add Facebook ads targeting people who have a very high likelihood to be your ideal client in a specific area. And PPC can bring your ready to engage, target market straight to your site immediately. Together all 3 services SEO, SMM, & PPC help attract, nurture and convert customers who have never heard of you into new business.