How the Digital Marketing services work together
Imagine you’re at home and have decided it might finally be time to get solar panels installed. You see ads all the time, get cold called and not sure where to turn. So you go to Google and search “solar panel quote” immediately you see 4 prominent ads. You click “John Smith Solar” at the top and then click the website link and immediately land on a beautiful, fast loading, easy to understand, one page website, all about John Smith and his experience in solar. And he’s in your suburb. You’re not ready to talk yet, so you keep searching.
After visiting a bunch of websites, you realise there is a lot to picking a good solar installer. So you go away and think about it.
A couple of days later you see an ad on Instagram for “John Smith Solar” and remember that very first website you clicked. It was the easiest to understand and brings back a positive memory. But you’re not in the mood to think about Solar Panels right now, so you go back to Instagram.
Next weekend you decide it’s time to get your solar panels sorted and it’s time to talk to people. You search “solar panels installer near me” and then bang, you see “John Smith Solar” right at the top of Google but this time he’s offering a discount! And that’s enough for you to decide to give him a call, as you’re on your mobile you see a clickable phone number in the ad and hit it.
This is an example of PPC & SMM and elements like remarketing lists for search ads and call out extensions working together to get you a lead.