How the Digital Marketing services work together
Imagine you’re thinking about selling your home. You’re not sure who to talk to, so you open Google and search for “real estate agents near me” or “real estate agents in (suburb name)” or “what’s my house worth” or “property valuation”.
Then a website appears at the top of Google with advertising text along the lines of “John Smith is the best agent in (suburb name) and can give you an expert property valuation… etc” you click the website link and immediately land on a beautiful, fast loading, easy to understand, one page website all about John Smith and his expertise and how a property valuation is an easy process starting with a call.
But, you’re not ready to talk yet and you go away to check out a few other websites.
A few days later, you’re scrolling through friends photos on Facebook and then you see an ad for John Smith Real Estate Agent and you remember you wanted to get the house valued. You think, why not? And click the ad which takes you to that beautiful one page website again. This time you type in your details and submit an enquiry. The next minute John Smith is calling you.
This is an example of PPC, Landing Page and SMM strategy with elements like retargeting working together to nurture and then close a lead.