It can be hard to keep up with the rest of the industry when you’re focused on growing your small business. How does one juggle employees, frequently post on social media, maintain great customer service and handle distribution and production while planning ahead?
Organisation is key. To help you stay on the ball in 2022, we’ve compiled the ultimate ecommerce calendar that includes every major Australian holiday and eCommerce event this year.
When it comes to planning your marketing calendar, we recommend picking and choosing the events that resonate most with your brand and planning your year around these, rather than trying to do it all. That way, you can ensure you have all the stock, creative assets and internal resources ahead of time to execute each event properly and present a variety of different offers to your customers.
Q1 2022
1st January – New Year’s Day
26th January – Australia Day
1st February – Chinese New Year
13th February – Galentine’s Day
14th February – Valentine’s Day
1st March – Start of Autumn
7th March – Labour Day (WA)
8th March – International Women’s Day
17th March – St Patrick’s Day
21st March – Harmony Day
Q2 2022
1st April – April Fools’ Day
15th April – Good Friday
17th April – Easter Sunday
18th April – Easter Monday
22nd April – Earth Day
25th April – ANZAC Day
2nd May – Labour Day (Qld & NT)
8th May – Mother’s Day
1st June – Start of Winter
13th June – Queen’s Birthday (not Qld)
Q3 2022
1st September – Start of Spring
4th September – Father’s Day
26th September – Queen’s Birthday (WA)
Q4 2022
3rd October – Labour Day (ACT, NSW, SA) Queen’s Birthday Holiday (Qld)
31st October – Halloween
1st November – Melbourne Cup
8th November – Click Frenzy
11th November – Remembrance Day
25th November – Black Friday
28th November – Cyber Monday
1st December – Start of Summer
25th December – Christmas Day
26th December – Boxing Day
31st December – New Years’ Eve
Need help executing your digital marketing plans in 2022?
Get in touch with Springboard to learn how we can help you achieve your business goals with the right combination of digital marketing tactics.
Check out our case studies to find out how we’ve helped other small businesses like yours!